After years inside corporate marketing teams and agencies, we saw the same patterns repeat: bloated processes, performative strategies, and creative that was technically fine (but, frankly, forgettable).
Leaders didn’t need more vendors.
They needed partners who understood the work from the inside.
So, fueled by conviction (and a healthy dash of audacity), we did the only “logical” thing.
We built the kind of partner we always wished we had:

Upper Room operates as a boutique marketing and creative collective. We assemble experienced strategists, creatives, and producers around the work—then embed directly into your team’s rhythm: your meetings, your tools, your priorities.
We’re here to generate uncommon clarity and work that resonates.


Caitlin leads Upper Room Marketing with clarity, conviction, and a deeply human approach to brand-building. An award-winning creative leader and marketing strategist, she’s known for shaping brands that perform, connect, and endure. Her work blends sharp strategy with fearless creativity—rooted in purpose, built for impact.
With experience spanning brand strategy, creative direction, and cross-functional leadership, she has led award-winning campaigns, served on industry judging panels, and spoken at leadership conferences on creativity, growth, and women in marketing. She excels at translating insight into action, integrating market research, consumer behavior, and intuition to help brands move forward with confidence and clarity.
At her core, Caitlin believes the best work comes from collaboration, honesty, and healthy team energy. She’s approachable, direct, and fully present, making her an invaluable partner who stewards her work (and yours) with uncommon care. Clients work with her when they want bold, unforgettable results and the kind of support that gently challenges them to focus on what truly matters.
Upper Room works with a trusted collective of senior designers, copywriters, strategists, producers, animators, and content creators. We scale intentionally, bringing in the right expertise at the right moment, and embedding those specialists into the work so strategy stays cohesive and execution stays sharp.

If you’re looking for a senior partner who stays close to the work and sees things through, we should talk.
Upper Room Marketing is a woman-owned agency built with intention, from how we collaborate to how we show up.
We believe diverse perspectives strengthen strategy, deepen creativity, and lead to more impactful, fruitful decisions.